How to Create an Effective PowerPoint Presentation

About the author

Emily Crow

Emily Crow is a graduate student at Northwestern University in Chicago, Illinois. While her current work is in the field of prion biology, she is interested in a broad range of topics, including epigenetics, microbiology, and emerging diseases.

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Presenting your work is a fantastic opportunity to get feedback on your project, demonstrate the significance of your results, and make the connections that will enhance your future career. And yet, how many incomprehensible lab meetings have we all sat through? How many seminars have you attended that left you feeling more confused than inspired?

The key to delivering a strong talk is designing a well-crafted PowerPoint presentation to serve as your framework. Here are my thoughts on how to create a PowerPoint presentation that will enable you to effectively communicate your results, benefit from your colleagues’ invaluable input and maybe even show off a little!

The title slide
This is the easy part. The title of your talk is a phrase describing the topic of your presentation. Make it large, simple, and readable. Your title slide should also have your name, your lab and school affiliations, and the date. If you have a really nice image from your work (for example, a microscopy picture), you can include it as the background of the title slide, as long as it doesn’t interfere with the readability of the title. Some schools require that the school crest or symbol is also included on the title slide. Check this with your institution.

Background
The background section of your talk is where you set your audience up to be able to understand your experiments and the significance of your results. The background information you present should be tightly focused: provide just enough information to understand your talk, and nothing more.

You generally want to stick to two to three slides of background, depending on the length of your talk. Use bullet points, and try to avoid slides that are all text. Using images from preliminary data or small model figures is a good way to break up the text in this portion of the presentation. If you use figures from someone else’s work, cite them in the lower right hand corner of the slide. A simple format such as “Smith et al., PNAS 2006” is appropriate. Unpublished preliminary data should be cited as “Jones, unpublished”. It’s up to you whether you cite your own unpublished data, but you must cite all data that you did not generate.

The most important thing to do before you get into your results is to state the main question that your research is addressing, and put it in context. Don’t leave the audience wondering why you’re doing what you’re doing. It is your job to convince them that this is an important question that you are addressing in a thoughtful manner.

Results
The results section is the meat of the presentation, when you get to talk about all the exciting work you’re doing. Keep in mind that while you have been thinking about these experiments day in and day out, it will all be new to the majority of your audience, so keep things as simple and clear as possible.

Each slide should contain one figure only, whether it is a graph, a set of microscopy images, or a blot. The title of the slide should state the conclusion drawn from the data shown on the slide, as a sort of shorthand for people who may have zoned out during your explanation of the experiment, and need to catch up quickly. If you used any unusual techniques, be sure to explain them before presenting data from the relevant experiments.

Use a consistent color scheme throughout the presentation. Black and white is always a good choice for the text and background color, respectively. Stick to two to three “contrast colors” within one presentation, and keep it constant. For example, if sample “A” shows up as a blue bar in a graph on slide two, then it should be a blue line in the graph on slide three. Use animation in moderation, and only if it helps clarify your point.

Conclusions
When you’ve finished presenting the data, you need to sum it all up to show that your work forms a cohesive whole and tells a compelling story. In most cases, your conclusions should be limited to a single slide. Use bullet points to list the main conclusions, without going into experimental detail; this is the time to show what you learned, not how you did it. Conclude by referring back to your main question: did you answer it? Are you on your way to answering it? Did you encounter anything unexpected? Depending on the forum in which you are presenting, you may want to include a slide of future directions after your summary slide. This is especially appropriate for graduate students, and is always important for lab meetings.

Acknowledgments
The final slide of your presentation is the acknowledgments slide. You must cite every person and every funding source that was involved in your research. Most people list all the members of their lab; you can choose to mention only those individuals who actually contributed when you give the presentation. Graduate students should be sure to thank the members of their thesis committee. If you borrowed materials from another lab, remember to thank the PI as well as the individual that gave them to you.

General tips

  • You can usually count on an average of one minute per slide, excluding the title and acknowledgments. So, if you are giving a 45 minute talk, shoot for around 45 slides.
  • Keep in mind that there may be color-blind scientists in your audience: avoid using close shades of color on a single slide, and specifically avoid using red and green to distinguish between two items.
  • Upload your presentation ahead of time, so you can deal with Mac/PC conversion issues or compatibility problems caused by different versions of Windows or Microsoft Office.

Good luck with your presentations! Let us know in the comments what your favorite presentation tips are…



13 comments on this article already!

  1. Cassandra

    4 months ago

    Thanks for blogging about the importance and uses of PowerPoint. It is a program that is used in many businesses and schools today. You are correct, we have all sat through boring presentations and learning how to create an effective presentation with PowerPoint is a great way to keep the audience awake. I’m sure the folks over at the Office page on Facebook (http://www.facebook.com/office) would love it if you shared your PowerPoint experiences with them.

    Cheers,
    Cassandra
    Microsoft Office Outreach

  2. Andy

    4 months ago

    Great post Emily! I’m curious as to how effective PowerPoint are in microbiology presentations. Are they often used in classrooms? I see them all the time in business presentations however I imagine that they would be even more effective when there is more rich content available like with biology. Thanks!

    Andy
    MSFT Office Outreach

  3. Charles

    4 months ago

    I would like to recommend a website which open my eyes for design and communicate presentations. The website from Garr is http://www.presentationzen.com

    Although presenting scientifc data is much more compelling than talking about issues where you can just show a nice picture to make the point, I think the website comprise a lot of valuable information.

  4. Emily

    4 months ago

    Cassandra and Charles, thank you for pointing out two interesting websites!

    Andy, PowerPoint is used on a daily basis in our field, from classes to lab meetings to seminars. It’s a great format for presenting visual and “verbal” information about complex topics. I suspect in biology we tend to rely even more heavily on images and visual models than a business presentation would.

  5. Suzanne

    4 months ago

    Hi Emily,
    Great article. I think in grad schools there should be more emphasis or even a class on how to present scientific work using powerpoint. I had excellent mentors for presentation skills but not everyone does.

    One thing I like to include is the method used. Depending on the project, it could be presented in one flow chart before the results section, or as you wrote to me in email, the method could be the transition slide before each piece of data to help people follow and stay hooked on your story.

    One thing that I think causes problems in presentations is when people do not explain their methods clearly and just go straight to data.

    Best,
    Suzanne

  6. sas

    4 months ago

    Don’t try to cram everything into your presentation! You might’ve been working hard on a project for two years and solved innumerable problems, and the temptation is to tell everyone about all the fine details… but there isn’t time and people will lose track. Just pick a few interesting aspects to talk about.

  7. Erin

    4 months ago

    An interesting post, with some good points. Some questions/comments I have:

    - Why is it necessary to put the date on the title slide? Title, name, affiliations of course belong, but is it that important to tell everybody what today’s date is? Or is it to subtly suggest that the presentation was purposely assembled for a given date, regardless of how many other times certain slides (or all of them) have been used?

    - I think generalizing that always using 2-3 background slides is a good idea can be tricky. To me, that will really depend on what talk you’re giving to what audience and what the total length is. Sometimes you need to include more background information to get people up to speed and really interested in your story.

    - A consistent color scheme is important (especially in similar figures – I’m glad you brought that up). I have heard, though, that a darker background with lighter text (as long as it’s still a good contrast) can be easier on the viewers’ eyes.

    - Animation does sound like a scary element of presentations, and most of the options that PowerPoint has (along with their various sounds) seem worth avoiding. A very simple trick of making elements of a complicated slide appear one by one (one text bullet at a time or one part of a diagram at a time), though, can really help the audience focus on the bits of information individually, so I’m a big fan of that type of “animation”.

  8. Emily

    4 months ago

    sas, you’re absolutely right! And this ties into the question that Erin brings up about background slides. The point of a lab meeting or committee meeting is often to impress people with the amount of work you’ve done, but in a seminar, the idea is to effectively communicate significant data. Carefully editing your presentation for content will ensure that your audience stays focused on your results; this is why I recommend including only as much background as is absolutely necessary.

    Erin, thanks for the great suggestions re: color schemes and animation. The date on the title slide can be omitted, but as you point out, it does show that you have prepared specifically for this event, which is complimentary to your audience and the conference organizers.

  9. Cassandra

    4 months ago

    Your Welcome Emily. We hope to see you in the Office Facebook community!

  10. Alejandro

    4 months ago

    As many have said before, “Tell them what you are going to tell them, tell them, and then tell them what you told them.”

  11. Matt Benson

    4 months ago

    Hi Emily,

    Nice job on the article. I especially agree with the animation comments too. It’s very easy to do and definitely helps with the flow of a talk. My only concern is that 1 min/slide is way too short! I would try and aim for about 3 min/slide. Any quicker than this and you run the risk of rushing through all your hard earned data so fast that the audience doesn’t have time to appreciate it.

    Best wishes

    Matt

  12. Roberto

    4 months ago

    I liked the suggestion about trying to avoid all-text slides, and I push it further: remember that if you want the audience to understand what you’re saying, you need to keep their focus on you, not on the slides. So I always keep the text at a minimum, and whenever I can, I go for showing a figure or diagram and commenting on it, rather than commenting over a written slide.
    (I also avoid bullet points like the plague if I can guide the audience trough a line of reasoning without that aid, because people imagine more and understand more when they don’t have those dastardly points in front of their nose – but I guess that’s just me.)

  13. Chen

    2 months ago

    Nicely put article!
    I must share with you some hit cartoon from Piled Higher & Deeper (a.k.a PhD):
    The seminar bingo – http://www.phdcomics.com/comics/archive.php?comicid=847

    Have fun!
    ;)
    Chen

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